The same is true with measuring Phi proportions.Įxplain to your patients that beauty can be measured, and through measurements, it can be restored. Importantly it creates a sense of personalization - tailored to them specifically, making each patient feel ‘special.’ Think of a time a tailor measured you for a custom outfit. Using calipers as part of an aesthetic consult helps patients see and clearly understand the areas in need of attention. The golden ratio calipers can be used as part of a facial assessment because they are an integral part of consults with patients. Here’s the approach that we teach as part of The Aesthetic Blueprint using golden ratio calipers to measure Phi proportions specifically: This approach dramatically builds trust with patients and helps them to see more clearly areas in need of attention and the value of a comprehensive treatment plan. Incorporating the concept of Phi and the mathematics of beauty is a powerful way to enhance your consultations. The Aesthetic Blueprint to Measuring/Determining Phi The Aesthetic Blueprint Calipers. Indeed, one could say that Beauty is in the Phi of the Beholder.

One can easily look at beautiful faces and understand that this is true.

Marquardt and others maintain that physical beauty is hard-wired into our brains and is based quite readily on how closely one’s features reflect Phi proportions. In aesthetics, oral and maxillofacial surgeon Stephen Marquardt, MD, pioneered extensive research on human facial attractiveness based on a mathematical construction of facial form, which he termed The Golden Mask. The Golden Ratio is a mathematical ratio of 1.618:1, and the number 1.618 is called Phi, named after the Greek sculptor Phidias. Research suggests that there is only one mathematical relationship that is consistently and repeatedly reported to be present in beautiful things, both living and human-made, that being: the Golden Ratio or the Divine Proportion. In fact, ancient Greeks contended that all beauty is in mathematics and that beauty is proportional in all things beautiful. Artists, painters, and sculptors dating back to ancient times clearly understood that there is a mathematical element to beauty. To create a truly extraordinary result, one must first understand the science of beauty.

Plans for the golden ratio calipers